Press
For Immediate Release:
Contact: Pauline Barfield
Barfield Public Relations, Inc.
212-736-0404
Barfield736@aol.com
The Balm In Gilead Launches The ISIS Project
A Cervical Cancer Initiative
New York, NY -- The Balm In Gilead, Inc. kicked off the ISIS Project, a national
health initiative to increase public awareness about cervical cancer and the
human papillomavirus (HPV), the virus that causes cervical cancer. The mission
of the ISIS Project is to educate and empower Black women about cervical cancer
and HPV, and provide them with information on the need for regular screening
to ensure early diagnosis and treatment. The Balm In Gilead believes that informing
women about cervical cancer is the necessary first step in reversing the escalation
of this deadly illness among Black women.
On this day, The Balm In Gilead also launched its historical partnership with
the women’s missionary societies of three historical black church denominations:
the African Methodist Episcopal Church, National Women Missionary Society;
the African Methodist Episcopal Zion Church, Women's Home and Overseas Missionary
Society; and Christian Methodist Episcopal Church, Women's Missionary Council. Each will establish a national health office that will support this initiative
as well as educate women on a multitude of health issues.
The ISIS Project (Intimate Session for Informed Sexuality) is aptly named—Isis
was revered by the ancient Egyptians as the goddess of medicine and wisdom
who lived among the people.
The official launch of The Balm In Gilead's ISIS Project took place at a press
conference held at the New York Academy of Sciences. Jacque Reid, the "BET
Nightly News" anchor, was the Mistress of Ceremonies.
The Balm In Gilead will immediately conduct a series of educational forums
in five U.S. cities: Atlanta, Baltimore, Philadelphia, Chicago and Detroit.
The forums will be presented by Dr. Janet Mitchell, MD, author and pioneer
in the field of Obstetrics and Gynecology (Ob/Gyn); and Reverend Dr. Susan
Newman, hailed by Ebony magazine as one of the Top Black Women Preachers in
America and the author of Oh God! A Black Woman's Guide to Sex and Spirituality
(Random House 2002 .) The forums will be hosted by Pernessa Seele, founder
and CEO of the Balm In Gilead. "These educational forums are a great opportunity
to discuss with women the importance of cervical cancer screening and the availability
of new options, such as HPV testing,” said Dr. Mitchell. “We will
encourage all women to take charge of their health by talking to their doctors
about the screening options that best fits their needs.”
The uniqueness of these forums will be the coming together of a Black preacher
and doctor to have a dialog with Black women about both their spiritual and
physical health. “The vision of this initiative to create optimal health
and wellness throughout Black women's entire lives, taking into account the
full spectrum of physical, emotional, mental and spiritual issues” stated
Pernessa Seele, Founder/CEO of the Balm In Gilead.
“For the past 16 years, The Balm In Gilead has been a pioneer in building
the capacity of African American faith communities to address HIV/AIDS. Today,
marks a new paradigm in our organization”, states Erline Belton, Chair
of the Board of Directors. “Utilizing all of our lessons learned over
these years of addressing HIV/AIDS within Black communities, The Balm In Gilead
is expanding its services to address yet another deadly disease among Black
women which is also 100% preventable—cervical cancer”.
Cervical cancer is a preventable disease, caused by human papillomavirus (HPV),
that is devastating black women. African American women have significantly
higher incidence rates than white women; in addition, African American women
are more than twice as likely to die from cervical cancer as white women. Cervical
cancer rates have decreased significantly over the last 60 years, due to widespread
screening using the Pap smear; however, women are still dying. According to
the American Cancer Society, more than 10,300 women will be diagnosed with
and approximately 3,700 women will die of cervical cancer this year. Through
the launch of the ISIS project, The Balm In Gilead is dedicated to educating
women about this disease and informing women of the need for regular screening
with the most advanced screening technologies available.
The Balm In Gilead is a not-for-profit organization with an international
mission to stop the spread of HIV/AIDS by building the capacity of faith communities
to provide education, services and support for people living with and affected
by HIV/AIDS. The Balm In Gilead has earned worldwide recognition as the leading
organization in the United States dedicated to empowering and mobilizing churches
to address the HIV/AIDS in the Black community. Since its founding in 1989,
The Balm In Gilead has helped over 15,000 churches and organizations throughout
the United States, Africa and the Caribbean provide seriously needed health
education and services to their congregations and communities in order to halt
the AIDS pandemic.
Support for the ISIS Project is made possible through an unrestricted educational grant from Digene Corporation.
For additional information about The Balm In Gilead, visit our website www.balmingilead.org. Call toll free in the United States 1-888-225-6243.